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Close-up of a woman with light brown hair, wearing a beige sweater, facing right. The image features large text overlaying her face and body that reads 'ISSUE ISSUE' and smaller text with similar words.

BRAND IDENTITY, SOME

ISSUE ISSE is a conceptual fashion platform honoring personal style and creative expression beyond ever-changing microtrends.

The brand identity blends sophistication with a sense of ease – pairing poetic minimalism with playful, unexpected details. The visual communication embraces a timeless and romantic tone, while remaining approachable and rooted in integrity.

ISSUE ISSE

Close-up black and white portrait of a woman's face with her eyes closed, overlaid with the word 'ISSUE ISSE'.
A graphic design layout featuring the brand name/logotype "ISSUE ISSE" in various sizes and fonts on a light background.
A black and white magazine with a woman's face on the cover, labeled "ISSUE ISSE" on the floor next to a piece of furniture.
Technical grid of the wordmark logotype 'ISSUE ISSE' including measurements.
A graphic display of fonts, showing the new Haas Grotesk Display 65 Medium font and Times Regular font styles, with alphabet and punctuation examples.
A woman with gray hair styled in an elegant updo, seen from behind, is holding a bowl and chopsticks. She is wearing a patterned top. In the background, a man and a woman are sitting at a table in a traditional Japanese-style room with shoji screens.